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UUM ONLINE: The Vice-Chancellor of Universiti Utara Malaysia (UUM), Prof. Dato’ Dr. Mohamed Mustafa Ishak, said that the university was in the process of designing a new academic programme for the coming academic session in September this year. He said that the programme, Bachelor of Creative Industry Management, was aimed at addressing the dearth of suitably qualified personnel in the related field.

He elaborated that the programme offered several options in terms of specialisations, namely Film Management, Music Management, Animation Production Management, and Interactive Media Production Management.  .

Professor Mustafa said that observations revealed that the field was in need of skilled personnel who were appropriately trained to manage it advantageously. At the same time, he said, the returns from providing a programme such as this promise to be good.

“The advent of a diverse array of electronic media channels in television networks, as well as the new media, has certainly put a premium on personnel who are highly skilled and efficient in managing the myriad, layered, aspects of management that the field has accrued such as finance and marketing, to name but two.

“We are well aware of the fact that the emergence of YouTube brought to the fore a multitude of creative individuals who subsequently achieved fame and fortune through utilising this avenue for channelling their creative energy.

“This is what we dare to hope from our students. We hope that our students will be able to create, identify, or enrich a new technology in the country and develop it to its fullest potential. I hope that matters such as this do receive their attention,” he said, in his address at the EON 2012 Film Festive Night Grand Dinner, organised by the EON Student Residential Hall (SRH), at the Mu’adzam Shah Hall, recently.

Dr. Mohamed Mustafa also said that organising an event such as the Dinner was very important, not only in fostering friendships, but also in helping create a sense of belonging and imbibe shared values among university students living in the same residential hall.

The Principal of the EON SRH, Mohd Idzwan Yaacob, in his speech, said that he considered all the residents of that SRH as members of one huge family and hoped that they would constantly channel their energy towards cultivating a deep sense of solidarity and a lively spirit of cooperation.

“With the continued support of all, I believe the EON SRH will attain the capacity to develop into a residential hall of enviable distinction. I would like to take this opportunity to express my sincere gratitude to all for extending their fullest cooperation and commitment throughout my tenure here,” he said.

At the same event, prizes and awards were presented to members of the EON SRH fraternity for their deep and binding commitment in bringing honour to the residential hall.

The event was enlivened by the performances of local artistes, namely Tauke of Raja Lawak fame, Airil of Akademi Fantasia, Beeru 3 Swaggers, Afiq, the Fabulous Cats, Salma of Mentor, and Firdaus.



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